Monday 27 February 2012

GiGi Vintage Example images


This assignment was to identify a client and develop a digital imaging portfolio of design layouts that incorporate original photographic images and graphics to market the client as being a forward thinking, creative brand.  This assignment was also to be aimed at a particular target audience.
GIGI VINTAGE was my chosen client.
My critical evaluation of my work is about the different marketing strategies that I created and produced for my potential client for imaging portfolio.
My ideas for my image portfolio features a business card which has two photographic images, graphics and the content information of contact details. This is a simple cliché marketing strategy that is useful and reliable when on the go. The contact information that is on the card is; the name of company, address, email address, website address, telephone number/ fax number.
My other idea that I used were to create 3 billboards that convey different photographic images which were shot in the studio and environmental photography. I decided that this would be a good way to market GIGI VINTAGE because they make stylish clothes that are very rare to find and billboards presents large advertisements to passing pedestrians and drivers. Billboards are therefore designed to catch a person’s attention and to create a memorial impression.
 

 
A Cd album was my other idea for my image portfolio because I felt that I could advertise the client through a list of songs that will also have connotations of the brand when the cd is being played.  I used a number of images that would be relevant for the front and back and insert of the cd cover. I also researched a number of songs from a diverse genre of artists that would be great for the cd.

The Flyer that I created was to invite customers to a launch website party. This again had two photographic images that had graphics and information such as the brief synoptic of the event, where it will be held, date and time, transportation etc.
Slogan T-shirts were a marketing strategy that I decided to produce for my portfolio because it will be a product that people will want to wear because it will be made fashionable.


The Magazine article with a montage of images was a marketing strategy that I thought viewers could relate to on an intellectual level because it demands a high profile of journalistic text and incorporated imagery.
In conclusion all 8 printed images/ layout contained at least 2 photographic images with other visual elements which had a combination of photographic images, graphics, text etc. which were in each of the design. Each of these designs were produced and printed in their natural settings, through using the measurements that I researched online.

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